Design Within Reach - Chicago IL

At the West Loop DWR flagship, The MillerKnoll design team trialed a new concept centered on personalisation. By dividing the store into four curated zones—Miami, Scandinavian, West Coast Mid-Century, and Refined New York —we created a roadmap for customers to navigate DWR’s vast offerings. The use of architectural slat walls and display cabinetry defines the space without closing it off, inviting viewers to explore and engage with every corner.