City Hotel - London UK

How do you bring groups together in the heart of a city? Tim used this project to explore the intersection of social connectivity and hospitality. By developing versatile room layouts that cater to families and larger parties it creates a scalable blueprint for a global hotel brand. The design language strikes a balance between brand consistency and local storytelling; while the core DNA remains constant, every interior is infused with the vibrant energy and cultural nuances of its specific urban coordinates.